3. Case study_Web Designer

Size – Starting revenue = $30k, doing $2-3k/website
Industry – Digital marketing
Individual – not for publication
Problem – offering everything to everyone to win business, dropping price to survive
Solution –
– focus – focussing on web design, developing a portfolio of work to show depth, gain visibility
– Mapped out 11 different offers – Video, SEO, etc – that he would no longer do, identified 2-3
contractors that could provide this service on a “white label” basis
– Outsourced Operations – to take calls, manage workflow between providers while Principal
retained oversight of projects to ensure work met his brand promise and his quality
expectations, while he managed customer relationship
– Now doing $7k/website, and able to mark up white label providers by up to 10x

Web Design